We're here to deliver a solution to a problem we've all likely faced. The problem? An urgent need for help from an expert who is nearby and available right now. The solution? Urgent.ly.

Imagine your hot water heater decides to spring a leak just as you're preparing for weekend guests. Quite a mess in more ways than one. Instinct and desperation might have you scrambling for the yellow pages or firing up your computer hoping a search engine could deliver a fix. But by the time you've located, called, waited for and at last ushered the plumber to the basement you've got a flood on your hands (not to mention your feet).

Now imagine calling for help at the first sign of trouble and having that plumber at your door before the mess destroys your basement, and the weekend. That's the promise of Urgent.ly, a service developed by three seasoned entrepreneurs who are also home owners with their fair share of experience with unmet urgent needs.

Urgent.ly is a common sense, simple-to-use solution made possible by the recent combination of technology and its consumer adoption. Through location-detection available in many cell phones and computers, Urgent.ly members can broadcast a call for help and be heard by qualified responders available now and nearby. It's the next best thing to having a team of skilled workers standing by at all times.